SYDNEY — Camilla Franks is getting her witch on.
The founder and creative director of Australian resortwear label Camilla has teamed with NBCUniversal’s Universal Products & Experiences division on a capsule collaboration to tie with the Nov. 22 release of “Wicked,” the film adaptation of the stage musical that stars Ariana Grande and Cynthia Erivo as Glinda, the Good Witch, and Elphaba, the Wicked Witch of the West, respectively.
Launching Nov. 13 in Camilla stores globally and on camilla.com, the 85-piece Wicked x Camilla collection will encompass women’s, men’s and children’s wear and accessories featuring three prints that were created for the collection. Styles include silk dresses and gowns, printed shirts, playsuits, hoodies, shorts and wide-leg waisted pants. Prices range from $329 for a T-shirt up to $2,999 for an embellished bomber jacket, with the brand’s signature kaftans priced from $599 to $999.
“Our journey to the vibrant world of Oz is a visual feast,” said Franks. “My in-house design team and I were granted unprecedented access to the ‘Wicked’ archives and we have captured something essentially powerful and beautiful. I strongly believe in empowering young women, and this story of friendship, empowerment and loyalty is particularly resonant for me.”
“It’s ‘thrillifying’ to see the magnificent world of ‘Wicked’ come to life through Camilla’s incredible prints,” said Stephanie Kraus, executive vice president of global product design at Universal Products & Experiences. “This collection features stunning attention to detail with fun Easter eggs from the film for fans to discover in pieces for the whole family to wear.”
Launched at Australian Fashion Week in 2004, Camilla sells to 55 markets and 300 global wholesale stockists, with 28 of its own brick-and-mortar stores, 24 of which are located in Australia, with four in the U.S. There are plans for an additional three Camilla stores to open in the U.S. within the next 12 months, and a total of 20 U.S. stores to be operating by 2028.
