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In today’s digital world, video content has become a key element for businesses trying to boost their online visibility and engage with their audience. Whether it’s a 15-second social media clip or an extensive podcast, the right video format can be a game-changer for your brand’s online presence.
However, not all video formats are suitable for every business. Understanding which formats align with your goals — and ensuring your team is skilled in video creation and editing — is key to leveraging their full potential.
At Miracamp, we have experienced this growing need among business owners to train their teams to master content creation and marketing. We had to adapt our curriculum to answer these needs — to cover the different types of videos that are relevant for the different types of businesses.
Here are six video formats you should consider to maximize your business visibility online organically.
Related: Marketing With Video: The Definitive Guide
1. Podcasts
Main platforms: YouTube
Podcasts, which were once primarily audio-based, are now performing even better in video formats. Adding a visual element to your podcast not only boosts engagement on platforms like YouTube but also enables you to repurpose clips for social media. The conversational tone of podcasts is perfect for showcasing expertise, interviewing industry leaders and sharing behind-the-scenes stories, making you and your content more relatable to viewers.
To create compelling podcast videos, ensure you have a professional video setup and high-quality audio that complement the content. For businesses in knowledge-heavy industries — such as tech, finance or education — podcasts are an excellent way to establish thought leadership and foster trust.
Main advantages: Build thought leadership and strengthen connections with your audience and ecosystem.
2. Tutorials
Main platforms: YouTube, Instagram, LinkedIn
If you are operating in a software-intensive (or complex equipment) ecosystem, such as an educational institution, a service/consulting provider or a software company, you should consider creating tutorials.
Tutorials are a very strong tool for businesses that want to demonstrate their expertise and provide value. By answering frequently asked questions and fixing problems, tutorials — whether they are comprehensive guides on how to use a product, recipe or software — allow companies to communicate with their audience. To make the information easier to understand, break each process down into manageable chunks and add visual aids like graphics, close-ups and captions.
Remember that tutorials can be short-form videos for Instagram or TikTok, leveraging the power of algorithms to meet the growing demand for “snackable” content.
Main advantages: Educates your audience while establishing your expertise — also leveraging algorithms to maximize your visibility.
3. News and industry insights
Main platforms: LinkedIn, X, Instagram
Sharing news and industry insights keeps your audience informed and positions your business as a thought leader. Whether it’s a summary of the latest trends in a short video, a breakdown of complex topics or an analysis of recent events, this format resonates with professionals seeking reliable information while also enhancing engagement and reactions.
To excel, focus on presenting clear, concise and well-researched content. Incorporating graphics, statistics and expert commentary adds credibility. This format is particularly effective for B2B companies and industries like finance, technology or media, where staying informed is critical.
Main advantages: Positions the business as an authority in its field and fosters engagement among a highly qualified audience.
Related: How To Create Engaging Video Content for Your Brand
4. Webinars
Main platforms: Dedicated webinar platforms, YouTube Live, LinkedIn
Webinars are a proven format for generating high-quality leads and educating an audience on complex topics. A well-executed webinar allows businesses to delve deep into subjects relevant to their target market, providing value while subtly promoting their products or services.
For your webinar to shine, preparation is essential. Focus on creating visually engaging slides, rehearsing your script and ensuring a seamless technical experience. Adding interactive elements, such as polls or Q&A sessions, can further captivate your audience. Webinars work exceptionally well for businesses looking to showcase expertise, train customers or launch new products (SaaS companies, consulting or training organizations).
Main advantages: Educates the audience at limited efforts, gives you the ability to interact with a broad audience and fosters a community feeling.
5. Inspirational and motivational short formats
Main platforms: Instagram Reels, TikTok, YouTube Shorts, LinkedIn
Videos that are brief and inspirational are very good at connecting with viewers. This style establishes an emotional bond with your viewers, whether it’s a 30-second video about conquering obstacles or an intimate account of your business’s expansion.
Make sure these videos are relatable, succinct and visually appealing to maximize their impact. To draw attention, use engaging captions, upbeat music and genuine narratives. Brands in coaching, wellness or any other industry that wants to motivate people to take action will find this approach very effective.
Main advantages: Drives emotional connection and engagement — and also has a potential for virality.
6. Fun or hooking content
Main platforms: TikTok, Instagram, YouTube Shorts
Captivating content relies on strong hooks and visually compelling elements to grab the audience’s attention within the first few seconds. The fast-paced nature of this format is ideal for platforms that cater to short attention spans, such as TikTok or Instagram Reels.
Humor has always been a powerful tool for connection, and memes take it to the next level in today’s digital culture. Businesses that embrace absurd or funny content stand out in the crowded social media landscape. When done right, this format fosters relatability and engagement, especially for consumer brands.
Main advantages: Grabs attention and increases engagement — also highly shareable and great for viral potential.
Related: What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers.
Video content is not just a trend — it’s a cornerstone of modern marketing. By choosing the right formats and tailoring them to your business’s goals and audience, you can achieve significant growth in visibility and engagement. Some of our students achieved remarkable results in just four weeks by posting every two days.
Success hinges on the quality of your execution. Whether you have an in-house team or partner with skilled video professionals, the effort invested in video content will pay dividends in building trust, driving traffic and enhancing your brand’s presence.
The time to leverage video’s potential is now — are you ready to tell your story?
