To start, the 2025 X3 xDrive30 will set the buyer back $50,675, including destination, but you and I know very well that no BMW ever comes in at a base level. We need options! And, when adding in the Dune Grey paint, Driver Assistance Package, Premium Package (which gives the car heated seats, an interior camera, the bigger screens, the panoramic roof and remote engine start, among other things), front ventilated seats, the 20-inch wheels and a few other odds and ends that my test car had, the MSRP jumps to $57,725.
These prices are right in line with the X3’s main competition, the Audi Q5, Mercedes-Benz GLC and Genesis GV70. That’s really not where my issues lie. The problem is more the fact that it costs the same as — if not a bit more — than the previous generation X3, but you’re getting noticeably less for your money.
Andy Kalmowitz / Jalopnik
Adding in the fact that BMW clearly still knows how to make an SUV in this segment competitive, by evidence of the all-electric iX3 and prior X3s, this fourth-generation X3 becomes an even more frustrating proposition. I can somewhat say that sales have been disappointing for BMW, too. So far this year, BMW has sold 50,009 X3s in the U.S., which is just 0.2% more than it sold through the first three quarters of 2024, with an old model. Usually, when an automaker introduces a new vehicle, sales pick up a damn sight more than that, but that’s not the case here.
Hopefully, BMW takes what it has learned from the iX3 and implants it in the gas-powered X3 with a mid-cycle refresh, because as the car sits, I cannot recommend it over the strong competition it faces. Sure, it’s a fine car, but it’s fighting in one of the most competitive segments in the whole market, and fine really just ain’t gonna cut it.
