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10 New Editor-Loved Beauty Products to Shop Now

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The highly-anticipated Sephora VIB Sale is officially here: That means beauty lovers can score wishlist favorites and experiment with buzz-worthy new releases for up to 30 percent off. The Sephora Savings Event is happening now through November 11th, and our editors are spotlighting the best rare deals on newcomer’s in the e-tailer’s virtual aisles.

The Sephora Savings Event offers exclusive discounts through Sephora’s tiered Beauty Insider program, rewarding Insider, VIB, and Rouge members with deeper discounts and extra perks on their beauty must-haves. Rouge members, who spend $1,000 annually, can enjoy a well-earned 20 percent discount, while VIB members — those who spend $350 per year — can receive up to 15 percent off. Those new to the sale also have the opportunity to sign up as a Sephora Insider for free and enjoy 10 percent off their purchase.

Been eyeing viral products making waves on TikTok, like the Ethereal Eyes Eyeshadow Palette: Moonlight from Makeup by Mario and Westman Atelier’s Vital Skincare Brightening Concealer With Hyaluronic Acid? Our editors say this sale is the time to take action and shop rare deals on newly released products that may not be marked down again through the end of the year. This sale is also a perfect chance to scratch some gifts for the women in your life off your to-do’s with wishlist-worthy products they’ll adore. Pro tip: get your shopping done early by snagging high-end picks like Hermès’ Barenia fragrance and Dyon’s Special Edition Airwrap Multi-Styler at unbeatable prices ahead of the Black Friday rush. 

Shifting through unbeatable beauty deals can be daunting, that’s why our editors have compiled a list of the best deals in women’s perfume, skin care tools, lip masks, and more to shop before the sale is over. Shop our picks below to secure these limited-time savings.

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Gisou Honey-Infused Hydrating Lip Oil

Keep lips supple and hydrated for less with this viral lip oil that was recently reformulated to provide longer-lasting hydration. The clean formula is made with Mirsalehi honey to help lock in moisture with a glossy yet non-sticky finish.

Editor testing and review notes: “Gisou’s Honey-Infused Lip Oil is exactly what a lip oil should be: Deeply hydrating, non-sticky, and incredibly shiny. I wear it on bare lips whenever I need moisture and want a pop of shine, however it’s also a gorgeous finishing touch over lip stains and lipsticks. But my favorite way to wear it is over lip liner for a super plump look.” — Senior Beauty and Lifestyle Commerce Editor Claire Sullivan

Price upon publish date of this article: $23.80

Dyson Special Edition Airwrap Multi-Styler Complete Long

Get salon-level blowouts with this Special Edition Airwrap featuring a chic metallic finish. Now marked down for the Sephora Sale, this is the perfect chance to bring home the internet’s favorite styling tool at a can’t-miss price.

Editor testing and review notes: “The Dyson Airwrap is one of the best investments I’ve made for the health of my long, curly, and color-treated hair. After years of consistent use, I’ve noticed less damage and breakage, and haven’t had to compromise on my favorite hair looks.” — Sullivan

Price upon publish date of this article: $509.15

Merit Retrospect L’Extrait de Parfum

This second-skin, long wear fragrance’s bottle is designed to resemble modern jewelry as a nod to the tradition of fragrance as a timeless accessory. The fresh blend strikes a balance between vintage and contemporary with soft, bright notes of bergamot and pear. 

Editor testing and review notes: “Merit’s new Retrospect perfume is nuanced — there are notes of bergamot, pear, jasmine, and musk, plus aldehydes that are inherent to classic perfumes like Chanel No. 5. It reads sophisticated, grown-up, and lasts for a full 10 hours of wear due to its potent concentration of fragrance.” — Sullivan

Price upon publish date of this article: $78.20

Dr. Jart+ Jelly Bear Lip Mask

This hydrating, jelly-textured lip mask designed to leave lips soft and smooth is infused with nourishing ingredients like hyaluronic acid and vitamin E to keep them moisturized. Bonus points for this moisturizing mask’s adorable packaging.

Editor testing and review notes: “Dr. Jart’s hydrating serums, sheet masks, and moisturizers are some of my favorites for quashing dry skin, so I had high expectations that the brand’s lip mask would have the same effect for my smile — and it delivers. It has a thick consistency, so a little goes a long way, and it’s not overly greasy or sticky. The chunky (and super cute) packaging makes it easy to fish out of my designer work bag, too.” — Sullivan

Price upon publish date of this article: $21.25

Hermès Barénia Eau de Parfum

Grab this luxe, expensive-smelling perfume for an inexpensive price while the Sephora VIB Sale is live. The chypre scent features notes of miracle berry, sego lily, patchouli, and oakwood for a warm, statement-making scent. 

Editor testing and review notes: “This designer perfume is one of my new favorites to wear on nights out or dinner dates. It reads sexy and warm with just a touch of sweetness, courtesy of its fruity accord. Similar to other Hermès scents, it has strong sillage, so I don’t worry about reapplying throughout the day.” — Sullivan

Price upon publish date of this article: $144.50

Makeup by Mario Ethereal Eyes Eyeshadow Palette: Moonlight

12 neutral shades in four finishes make this the ultimate eyeshadow palette for day to night eye looks. This twofer palette is a one-stop shop for achieving subtle-to-bold looks with matte, shimmer, and metallic shades.

Editor testing and review notes: “Eyeshadow palettes can feel extraneous for people like me who usually just opt for a single shade of shadow, but Makeup by Mario’s Ethereal Eyes Palette has become one of my most-used beauty products this fall. I love playing with the mauve and peach tones for unexpected eye looks, and the deeper navy and ebony work great as eyeliner alternatives.” — Sullivan

Price upon publish date of this article: $57.80

Oribe Mirror Rinse Glass Hair Treatment

A plant-based hydration complex and softening ingredients work together in this treatment to fight against frizz and dryness for all hair types. Yes, all hair types! Add sleek and healthy hair to your cart without breaking the bank.

Editor testing and review notes: “Dullness and frizz are two of my biggest hair concerns, and this glass hair treatment tackles them both in one fell swoop. It’s super easy to use: I just dispense it from mid-lengths to ends after I shampoo my hair, rinse it out, then proceed with my typical hair styling routine. It makes my color-treated hair look way healthier than it actually is.” — Sullivan

Price upon publish date of this article: $54.40

Milk Makeup Hydro Grip + Glow Illuminating Primer With Light-Reflecting Pearls

Keep your foundation locked down for hours of wear with this illuminating and long-lasting makeup primer from Milk Makeup.

Editor testing and review notes: “This makeup primer does the unthinkable: It extends the wear time of my makeup without suffocating my skin. I love how lightweight it feels on my complexion and that the shimmer pigments diffuse out for a my-skin-but-better result.” — Sullivan

Price upon publish date of this article: $25.50

Westman Atelier Vital Skincare Brightening Concealer


Makeup meets skin care with this concealer’s hydrating formula that includes hyaluronic acid. Made to revitalize and brighten skin over time, this concealer is a worthy investment.

Editor testing and review notes: “I love a creamy concealer to brighten my dark circles while keeping my skin looking fresh and hydrated. That’s exactly what Westman Atelier’s concealer does — and it’s highly-pigmented, so you don’t need more than a dot to camouflage a bad night’s sleep.” — Sullivan

Price upon publish date of this article: $40.80

Therabody Theraface Depuffing Wand

Reduce puffiness for less with this lightweight and portable skincare device from Therabody. The wand offers instant cold and heat therapies with controlled temperatures for safe, effective treatment using the simple touch of a button. 

Editor testing and review notes: “Consider this Theraface Depuffing Wand as an ice roller on steroids. While the warm setting is great for a facial massage to relax a tight jaw, the cool setting is why this tool is worth it. It stays ice-cold for a full 10 minutes, and the sculpted tip allows me to target the contours of my face, like the inner corners of my eyes.” — Sullivan

Price upon publish date of this article: $126.65

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Meet the Author

Alexandra (Nana) Regueiro is a fashion and beauty writer with a flair for clean skin care, makeup, and hair care products. She covers everything from in-depth product reviews to the latest industry news and shopping trends. Her work can be found in ELLE, Bustle, PS formerly known as Popsugar, and more.

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